Gigi Studios, a Stronger and More Global Brand Replaces Gigi Barcelona
With a more global outlook and closely linked to design and creation, from September 1 onwards, Gigi Studios is replacing the previous brand name, Gigi Barcelona.
The rebranding was announced to all the brand’s distributors and agents by Patricia Ramo, the company’s CEO, at the opening of the Global Sales Meeting 2019 that took place on August 22-23 in Barcelona.
“This rebranding is a well-thought out decision that has been considered over the past two years and now is the perfect time for it to take place as the brand is experiencing a very important expansion process at present”, Patricia Ramo explained, while detailing the communication and marketing strategy that this new name involves.
The company continues to be linked to the city of Barcelona, where the collections continue to be created and where the brand’s offices are located. Only the name of the city has disappeared from the brand, “as it does not bring any added value and it is already being used by other brands”, Ramo explains.
Gigi Studios refers to values linked to design and it has a global scale, more in line with the evolution and scope of the brand that is now present in over 50 countries and that wants to become a leader in the eyewear industry.
Source: Mood Eyewear