SILMO 2019, a 360° Trade Fair

With some thousand exhibitors covering the entire optical and eyewear industry, the SILMO is just as recognized and eagerly waited for the many activities that it offers, demonstrating its philosophy: to combine information and discoveries with a fun, friendly spirit. A 360° trade fair that offers professionals the opportunity to immerse themselves in this universe in a new way and to enjoy a not-to-be-missed convivial break at the Champagne Bar…

Here is an overview of what you absolutely should not miss before and during the trade fair.

New in 2019:

The SILMO HACKATHON

New in this edition and a world première: for 24 hours, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals in vision, distribution, merchandising, design, the social sciences, marketing and production – from the optical world or elsewhere –, this collaborative event should provide some stimulating answers to the changes on the way.

SILMO GAMING

Retro gaming is in vogue, attracting enthusiasts and nostalgics alike to video games dating from the 1980s to the early 2000s. According to a study by Ipsos Connect/ISFE for Gamesindustry 2018, 49% of the European players surveyed state that they love the old-school games of their youths, with the sound effects, music and colour palettes that symbolize a whole generation. This phenomenon has not escaped the attention of the SILMO, which offers its visitors to discover or rediscover three great video game classics to be revealed bit by bit before the trade fair opens…

Click and play: https://www.silmoparis.com/Evenements/SILMO-Gaming

SILMO D’OR: THE 25TH ANNIVERSARY

The SILMO D’OR awards have been recognizing companies all over the world since 1994, and this edition is an opportunity to look back on how much these past 25 years have stimulated R&D with technological innovations and stylistic creations that have enabled the optical and eyewear world to make great strides.

THE FRENCH TOUCH

Behind each exhibitor is a company, a story, an identity, and enthusiastic, involved professionals: the SILMO pays tribute to them in words and images, with a focus on the experts of French eyewear.

https://www.silmoparis.com/Evenements/A-la-decouverte-du-savoir-faire-francais

NOS CHERS OPTICIENS: THE WEB SERIES

Since August 29th, the second season of the SILMO web series “Nos chers opticiens” has been following the adventures of Mathilde and Grégoire through seven new episodes, featuring new characters and unexpected twists.

https://www.silmoparis.com/Evenements/Webserie-SILMO-Paris-Nos-Chers-Opticiens

Click HERE for the full press release.

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