Safilo Returns to Main Floor for VEW 2019 with Newly Designed Booth

Safilo announces its return to the main show floor of Vision Expo West (VEW).  There, Safilo will be present with an impactful and easily accessible new corporate booth with which to greet all show attendees from Thursday, September 19 – Saturday, September 21. 

After two years of showing its expansive designer portfolio in The Suites, the company returns – with its full eyewear portfolio of 30+ brands – to the Sands Convention Center with an enticing, newly designed, 50 x 60 sophisticated selling environment that closely resembles its much buzzed about new booth introduced at Vision Expo East in March. 

The highly engaging new booth will concentrate on the company’s Fall/Winter 2019 collections with a special emphasis on the company’s own top-performing Carrera brand and best-selling Kate Spade New York license.  Carrera tote bags will be gifted to all booth visitors.  Bubbly (prosecco) will be served at 5:00pm on Thursday and Friday, along with branded tote bag giveaways, during a kate spade new york-themed cocktail hour in honour of the brand’s 7th consecutive EyeVote Reader’s Choice Award for Favorite Women’s Fashion Sunglass Brand. Additional collections on display will include the company’s proprietary brands such as Polaroid, Safilo and Smith, as well as licensed collections including BOSS, Dior, Jimmy Choo, rag & bone, Tommy Hilfiger and more.  The company will also present a variety of interactive digital media solution services for the exam room, waiting room and optical retail.

A dedicated order writing area will provide an exclusive sales environment for customers and sales representatives to review collections. 

 “As the largest independent frame manufacturer with a new vision for Safilo North America, I’m proud to renew our commitment to Vision Expo West – and to our customers – by being present again in an impactful and accessible way on the main show floor with an exciting offer of new products, business-building solutions and commercial programs,” said Steve Wright, President and Chief Commercial Officer of Safilo North America. 

“We are super excited to reveal our new booth to our West Coast customers, which closely resembles our much talked about booth launched at VEE; it was a huge home run for us and expect the same result in Las Vegas,” added Victoria Hallberg, Safilo North America’s Chief Marketing Officer.

Click HERE for the full press release.

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