Lanctôt Optical Gets Distribution of BA&SH Eyewear in Canada
Lanctôt Optical has become the exclusive distributor of the French brand BA&SH Eyewear in Canada. Several optical stores served by Lanctôt are already offering this new brand to their clients.
“We developed a real affection for that brand for its dynamism and youthfulness, values that are great assets to successfully promote a brand anywhere in the world,” says Stephane Leroy, vice-president of Lanctôt Optical.
Ready-to-wear fashion brand BA&SH has been launched in 2003 by Barbara Baccara and Sharon Krief, two friends who dreamed of creating the ideal wardrobe. Their simple yet unique collections have since frequently appeared in different media and have garnered acclaims from influencers and the public.
Developed in collaboration with Seaport, their eyewear line has three collections. The Feeling Good styles are entirely composed of metal, whereas the Duos combine acetate and metal, and the Authentiques are completely made of acetate. Both optical and sun styles can be found in all three collections.
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