Marchon Introduces Pure to their Proprietary Brands Portfolio

Marchon Eyewear announces a new proprietary brand to their portfolio, Pure. Offering uniquely youthful eyewear in classic colorations paired with a minimalist aesthetic, Pure is the ultimate approach to lightweight, modern, mood boosting eyewear.

Available now, the Pure collection features a mix of modern titanium and plastic styles thoughtfully constructed to incorporate on-trend details and best-selling design attributes. Pure is made of lightweight materials and sleek finishes, with an elevated quality in mind. This new series of women’s and men’s styles are targeted to ages 18 – 45, but are certain to be appreciated by a wide-range of consumers.

“Pure is unlike anything we’ve seen in eyewear yet, a modern and contemporary brand for those women and men that told us that they are often bored by the selection of lightweight frames that are offered to them.” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing & Design at Marchon Eyewear, Inc. “We are thrilled to add Pure to our portfolio of proprietary lifestyle brands, it will elevate the eyewear experience for our customers.”

The newest release under the Pure brand will be available beginning this month, comprised of 4 women’s and 3 men’s titanium optical styles that play with colour and personality.

Beginning this month, the Pure optical collection will be sold through select optical retailers worldwide.

Click HERE for the full press release.

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