Third Annual OPTImum Retail Award Open for Submissions

Vision Expo East 2020 announces that the third annual OPTImum Retail Award is accepting submissions from independent boutique retailers. The OPTImum Retail Award aims to celebrate independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

Businesses in the independent retail market are encouraged to submit their stories for consideration by February 7. Applicants are asked to share their in-store innovations, individuality, culture, brand loyalty and technology usage.

To determine the top three finalists, a committee of the industry’s top leaders will deliberate and vote on which retailers they feel are most deserving of the award. The three finalists will be announced on February 21. To determine the final winner, Vision Expo social media channels will be opened for voting from Feb. 21–March 6 to be factored into the judges’ scores. The 2020 OPTImum Retail Award winner will be announced at Vision Expo East during the Independence @ The Creative Edge panel on March 28.

All independent boutique retailers are encouraged to submit their application by February 7. To submit your application or to find out more information, visit VisionExpoEast.com.

Source: Vision Expo

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