WestGroupe Launches New Proprietary Brand OTP
WestGroupe announces the launch of their new proprietary brand OTP which targets today’s millennial consumer. Standing for One True Pair, OTP eyewear is the epitome of embodying who you are.
The initial Canadian launch, set for Spring 2020, will include 20 styles, comprising of 14 RX models and 6 Sun. Designed in Montreal, OTP features modern structures and shapes for a fluid and weightless feel. Retro inspired thin metal and translucent hand made acetate define the RX collection and follow a distinct colour scheme of classic metallic trends paired with soft neutrals. The sunwear collection is heavily influenced by the vintage mod era with styles ranging from narrow cat eyes, to soft squares and butterfly shapes.
With an eye on the environment, The OTP collection features biodegradable demo lenses, polybags and temple sleeves while the OTP branded case is constructed from regenerated materials, natural rubber and water-based glues.
OTP will be sold in Canada through the Wescan division with a US launch scheduled for later in 2020.