CooperVision Announces Sarah Michelle Gellar as Spokesperson to Increase Awareness of Myopia Management
CooperVision announced popular US television actress, producer, and entrepreneur Sarah Michelle Gellar as the spokesperson for its Brilliant Futures™ Myopia Management Program. Brilliant Futures™ is built around MiSight® 1 day, the soft contact lens FDA-approved to slow the progression of myopia in children ages 8-12 at the initiation of treatment.
This new, multichannel direct-to-consumer advertising campaign featuring Gellar will highlight the importance of annual comprehensive eye exams in monitoring the progression of myopia in children. The campaign will include national and regional broadcast segments, content across digital and social media, and influencers who will be sharing their personal experiences with myopia.
“My husband and I are both nearsighted – and our myopia has continued to worsen over time,” said Gellar. “We want our kids to have a chance for better vision and lower their risk for future eye health issues. (…) That is why I am thrilled to be partnering with CooperVision on this campaign.”
“CooperVision has always been committed to eye health innovation,” said Jerry Warner, Executive Vice President, Americas and Global Commercial Functions of CooperVision. “The goal of this campaign is to help build awareness of the short- and long-term effects of myopia. More than just vision correction, CooperVision’s myopia management program can help build a brilliant future for our children.”
Click HERE for the full press release.