A New Media Campaign by Essilor Canada to Accelerate Recovery

To accelerate the post-Covid relaunch, Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an eye care professional near them and, in turn, help drive traffic to ECP practices.

« The campaign will reach 5 million Canadians with the message: “Discover customized lenses for your connected life. See more. Do more. Essilor.” explains Christophe Perreault, President – Essilor Canada.

From August to December, the message will be delivered nationally through digital marketing: web banners, social media (Facebook and Instagram), SEM and influencers such as Maxime Laoun, Eli Garcia and Sandra Sassine.

The influencers are also participating in a special project for the Quebec market: a series of one-minute TV spots presenting their testimonials on the visual challenges they face and the solutions that Essilor offers through the support of ECPs. The messages started airing mid-August, during prime time on Quebec’s news channels, and will continue until mid-October. They are also available, with English sub-titles, on Essilor’s YouTube channel.

Read the full press release HERE.

Featured Posts

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read More

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read More

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read More

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read More

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more