WestGroupe Appoints Alexis Nyiro Director of Product and Marketing
WestGroupe announces the promotion of Alexis Nyiro to Director of Product and Marketing. In this role, Alexis will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision, as well as spearheading strong marketing programs for our sales team and customers. Since joining WestGroupe 11 years ago, Alexis has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing their brands over the years.
“Alexis is the perfect person to take the helm of our product and marketing teams. She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends and a keen eye for what resonates with our customers. As important, she has a proven track record of building, mentoring and empowering her team so we are excited to see those results within our marketing department,” says WestGroupe’s Vice President of Product Development and Creative Director, Beverly Suliteanu.