fbpx

WestGroupe Appoints Alexis Nyiro Director of Product and Marketing

WestGroupe announces the promotion of Alexis Nyiro to Director of Product and Marketing.  In this role, Alexis will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision, as well as spearheading strong marketing programs for our sales team and customers. Since joining WestGroupe 11 years ago, Alexis has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing their brands over the years.

“Alexis is the perfect person to take the helm of our product and marketing teams.  She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends and a keen eye for what resonates with our customers. As important, she has a proven track record of building, mentoring and empowering her team so we are excited to see those results within our marketing department,” says WestGroupe’s Vice President of Product Development and Creative Director, Beverly Suliteanu.

Source: WestGroupe

Featured Posts

Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Learn More
ZEISS Innovation 2026 - Webinar Invitation

Explore the Latest ZEISS Lens Innovations

ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.

Read more
The Vision Council logo

The Vision Council Releases New Research on Sunglasses Non-Wearers

A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.

Read more
Michelle Skinner optical sales agent

Switching Gears

From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.

Read more
EssilorLuxottica Meta logos 2025

EssilorLuxottica and Meta Launch New Meta Glasses Collection

EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.

Read more
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Learn More
ZEISS Innovation 2026 - Webinar Invitation

Explore the Latest ZEISS Lens Innovations

ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.

Read More
The Vision Council logo

The Vision Council Releases New Research on Sunglasses Non-Wearers

A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.

Read More
Michelle Skinner optical sales agent

Switching Gears

From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.

Read More
EssilorLuxottica Meta logos 2025

EssilorLuxottica and Meta Launch New Meta Glasses Collection

EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.

Read More
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Learn More
ZEISS Innovation 2026 - Webinar Invitation

Explore the Latest ZEISS Lens Innovations

ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.

Read more
The Vision Council logo

The Vision Council Releases New Research on Sunglasses Non-Wearers

A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.

Read more
Michelle Skinner optical sales agent

Switching Gears

From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.

Read more
EssilorLuxottica Meta logos 2025

EssilorLuxottica and Meta Launch New Meta Glasses Collection

EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.

Read more
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Learn More
ZEISS Innovation 2026 - Webinar Invitation

Explore the Latest ZEISS Lens Innovations

ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.

Read more
The Vision Council logo

The Vision Council Releases New Research on Sunglasses Non-Wearers

A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.

Read more
Michelle Skinner optical sales agent

Switching Gears

From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.

Read more
EssilorLuxottica Meta logos 2025

EssilorLuxottica and Meta Launch New Meta Glasses Collection

EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.

Read more