MIDO 2021 Set for June to Ensure Peak International Business Opportunities

Wednesday, October 14 2020 | 14 h 49 min | News

MIDO 2021 drops its traditional February dates to schedule a June show to ensure an exhibition offering peak international traffic potential and profitable business transactions to exhibitors and visitors. The new dates are June 5 to June 7, 2021 at Fiera Milano.

The hope is that the arrival of summer will make for safer travel between countries, confirming MIDO as a pivotal force behind the industry’s business activities.

“Considering that more than half of the exhibitors and visitors typically come from 160 countries around the world – stated Mido president, Giovanni Vitaloni – it seems fairly clear that an international trade show scheduled prior to June could put their participation at risk. Therefore, MIDO 2021 in June is the best choice to get us back to our mission – to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector.

We have no doubt – concluded Vitaloni – that our Italian and international visitors will appreciate the opportunity to visit Milan while the weather is fine and we reaffirm our intention to celebrate MIDO’s 50th anniversary in an atmosphere of regained peace of mind.”

Click HERE for the full press release.