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SILMO Outside the Walls, A Review

SILMO has managed to adapt this year with an itinerant version HORS LES MURS (“Outside the Walls”) that sought out contact with French opticians in their local areas. After successful events in Paris, Bordeaux and Rennes, the recent health measures did not permit the last stopover in Lyon to occur.

However, the results were positive for the some 75 participating exhibitors, representing every profession in the industry (frames and lens manufacturers, equipment providers, and more), who came into contact with more than 2,000 French visitors. The convivial SILMO spirit played a supporting role to the industry’s enthusiasm and determination to gather, even though the gatherings were limited to smaller groups within France.

Building on the strength of this first Outside the Walls experience within France, SILMO plans to expand its event formats and showcase arenas to other markets, bringing a new dimension to the SILMO Family.

Even during this most peculiar year, SILMO managed to maintain everything that makes it so unique and attractive, asserting a strong commitment to face the future.

-The 27th edition of the SILMO d’OR awards did not disappoint the participants, with expert jury members crowning the talent of innovative and creative companies.

-The latest edition of the digital magazine TRENDS by SILMO revealed the trends at the heart of this dynamic sector. This edition was printed for the occasion and distributed at the various sessions of SILMO Outside the Walls.

This special 2021 trend edition is, of course, still freely accessible on the website silmoparis.com.

-Because the future is continually taking shape, an entirely digital version of SILMO NEXT continues to explore the optics world of tomorrow. This edition focuses on the challenges of ecology.

-While it was not possible to pursue the SILMO ACADEMY seminar this year, the research does continue, and the members of the academy’s Scientific Committee received project submissions for a 10,000 grant, which was awarded to Dr. Angelo Arleo of Institut de la Vision for a project entitled “Rôle de l’intégration visuo-podale dans l’orientation spatiale et la mobilité au cours du vieillissement” (“The role of visuo-podal integration in spatial orientation and mobility during ageing”).

In the current extraordinary situation, SILMO is turning the page of 2020 and already beginning to prepare the 2021 edition – a great event to be held at Paris-Nord Villepinte in September 2021.

Click HERE for the full press release.

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