FYidoctors Announces VP of Digital and Brand

FYidoctors announces the appointment of Elara Verret to its leadership team in the role of Vice President, Digital and Brand.

Ms. Verret is an award-winning marketing and ecommerce leader with over 15 years of progressively responsible experience in notable Canadian and international multi-brand platforms. In this newly created role, Elara will lead digital strategy and online business for all FYidoctors’ banners.

Most recently, Ms. Verret served as Vice President, Marketing, Ecommerce & Visual Presentation for Reitmans Canada Ltee/Ltd where she led the commercial and operational ecommerce re-platforming and CMS implementation. She has a Bachelor of Science (Honours) in Biochemistry from Bishop’s University and completed her MBA in marketing and strategy at the John Molson School of Business at Concordia University.  

“FYidoctors is a world-class organization and I couldn’t be more excited to join a such a strong and dedicated team,” said Ms. Verret. “While health and wellbeing have been always top-of-mind, the pandemic has underscored their importance and I’m proud to support FYidoctors in fulfilling their mission to enhance lives through eye care.”

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