Transitions® Signature® GEN 8™ Style Colors Lenses Selected as Product of the Year Finalist in Canada
Transitions Optical in Canada announced that Transitions® Signature® GEN 8™style colors lenses have been selected as a Product of the Year Canada™ Award finalist. The style colors collection – featuring Amber, Amethyst, Emerald and Sapphire lenses – were introduced to consumers as available in Transitions Signature GEN 8 technology in Canada in March of 2020.
The product will now move on to compete among other finalists to be recognized as the winner of the Product of the Year™ in Canada. The Product of the Year™ Canada contest, run annually, is the largest consumer-voted awards for product innovation in the country. Winners will be announced in mid-January 2021.
“We know that consumers value the benefits of Transitions® lenses, especially the protection from UV and harmful blue light, and appreciate the vibrancy and options of the style colors collection,” said Arnaud Rajchenbach, marketing manager, Transitions Optical. “We’re not surprised that these lenses have stood out to the jury as a game
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