BOSS Eyewear Presents the SS 2021 Eyewear Campaign Featuring Orlando Bloom

Orlando Bloom is the BOSS Eyewear ambassador for Spring/Summer 2021. Best known for his work on the Lord of The Rings and Pirates of The Caribbean franchises, Bloom is a world-renowned icon. His noteworthy and influential sense of style creates an undeniable synergy between the actor and the BOSS man, making him the perfect choice to wear the signature sunglasses and optical frames from the Spring/Summer 2021 BOSS Eyewear collection.

“Eyewear to me is always the essential complement of an outfit,” says Bloom, “Your eyewear should reflect the way you are dressed and the way you feel, either in a bold or in a relaxed look. BOSS eyewear perfectly brings together comfort with elegance and functionality, which I always appreciate”. 

The new eyewear campaign, shot in Los Angeles by Cliff Watts, is introduced by Orlando Bloom with the words “Everybody has a story to tell” to reflect the MY OWN BOSS spirit and portray the strong, self-confident and authentic attitude of BOSS man.

The new sharp and clean visuals convey a full focus on the product which is particularly emphasized thanks to an unexpected multiplication effect: the new sunglasses and optical frames are captured from different perspectives in striking close-ups, underlined by soft color contrasts and a bright summery lightning.

BOSS 1255 optical frame:

These men’s optical frames, with their squared double-bridge contemporary shape, are Made in Italy and crafted in a mix of metal and acetate, personalized by distinctive details and slim metal temples with adjustable plastic end-tips for added comfort.

BOSS 1299/U/S sunglasses: These men’s squared sunglasses Made in Italy and exclusive to North America features a contemporary yet timeless and refined squared shape crafted in sophisticated acetate, featuring a metal detail enriching the endpiece and micro-casted BOSS logo.  Offered in wide sizes (55-57) with polarized lenses with flex hinges and adjustable end tips for added comfort.

Click HERE for the full press release.

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