Safilo to Use Eastman’s Sustainable Materials in Its Eyewear Collections Starting SS22

Tuesday, March 9 2021 | 08 h 13 min | New Products, News, Press Release

Safilo announces the introduction of Eastman Acetate Renew and Eastman Tritan™ Renew in its sunglass and optical products. Both products are part of a broad portfolio of sustainable resins now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling.

Safilo will debut Eastman Tritan™ Renew with its proprietary brand Polaroid in January 2022. The two innovative materials will be progressively rolled out across Safilo’s broad brand portfolio, both for sun and for optical frames.

“It is so important nowadays to act responsibly and to consider the social and environmental impacts of our business,” – declared Angelo Trocchia, CEO of Safilo Group. “We are committed to leading the way in our approach to our products and packaging without using new resources and without compromising the quality of our frames.”

“By using both Eastman Tritan™ Renew and Eastman Acetate Renew, Safilo can provide their consumers and their licensors with a variety of differentiated options that meet their high standards for both design and sustainability” – said Glenn Goldman, Commercial Director, Eastman Specialty Plastics.

Eastman Tritan™ Renew is a high performance copolyester made of 50% certified recycled content. Safilo will be the first eyewear player to introduce this renewable material in its product offer.

Eastman Acetate Renew is composed of 60% bio-based and 40% certified recycled content.

Produced via Eastman’s innovative Advanced Circular Recycling technologies, these new products are made from waste plastic and, as such, reduce consumption of fossil resources, and have significantly lower greenhouse gas footprints than traditional eyewear materials.

Click HERE for the full press release.