NOW Awards Winners Announced at Vision Expo 2026
Friday, March 13 2026 | 14 h 15 min | News
The winners of the NOW Awards by Vision Expo were announced during a ceremony held Thursday, March 12 at the NOW Stage during Vision Expo 2026, taking place March 11–14 at the Orange County Convention Center in Orlando, Florida. The awards celebrate forward-thinking eyewear design and the creative talent shaping the global optical industry.
Designers and brands from around the world submitted their most visionary eyewear frames and accessories, with finalists selected for their artistry, innovative design, exceptional functionality, and their role in pushing the eyewear industry forward. All submissions, including finalists, were featured in a dedicated NOW showcase at the entrance of Vision Expo throughout the event.
Submissions were reviewed by an influential panel of leaders spanning design, retail, fashion, and eyecare before being narrowed to finalists and winners across seven categories announced during the ceremony.
The winners and finalists spanned multiple categories from the following brands:
Best Optical Style – Independent:
- Silhouette Atelier – WINNER
- Bruno Chaussignand
- Forall
- MOREL
- Nina Mûr
Best Optical Style – Licensed:
- RACHEL Rachel Roy by A&A Optical – WINNER
- 2 Blind Brothers by L’Amy
- Calvin Klein by Marchon
- Prada by EssilorLuxottica
- Vera Wang by Kenmark
Best Sun Style – Independent:
- Paloceras – WINNER
- Karün
- Paradigm
- PRESS Eyewear
- Thierry Lasry
Best Sun Style – Licensed:
- Alain Mikli by EssilorLuxottica – WINNER
- AllSaints by WestGroupe
- Badgley Mischka by The McGee Group
- Moncler by EssilorLuxottica
- Sunday Somewhere by WestGroupe
Best Emerging Brand:
- PRESS Eyewear – WINNER
- EYEFLY by MODO
- Francis de Lara
- Paloceras
- Vuzix
Best Direct-to-Consumer Brand:
- CEV Collection – WINNER
- Jonas Paul Eyewear
- Pair Eyewear
The Ultimate Accessory, presented in partnership with the Accessories Council:
- COTI – WINNER
- Francis de Lara
- KURO Athletics
- Sydnie Banks
- TALLA
“This year’s NOW Awards showcased an extraordinary level of creativity and craftsmanship from across the industry,” said Nico Roseillier, Creator and Director of NOW by Vision Expo. “We received an incredible number of submissions from designers and brands around the world, each bringing a unique perspective to eyewear design. Congratulations to this year’s winners and finalists, whose work reflects the bold ideas, artistry, and innovation shaping the future of eyewear.”
Vision Expo looks forward to welcoming even more submissions from the global design community when the NOW Awards return in 2027. Submissions will open in the fall of 2026.
Vision Expo 2027 will take place in Las Vegas from March 10-13, 2027.
Source: Vision Expo
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