MIDO 2021 Goes Digital

Today the President of MIDO, Giovanni Vitaloni, met online all the stakeholders of the trade show – exhibitors, buyers, visitors, opticians and journalists –to announce that, at the moment, the situation does not allow MIDO 2021 to go ahead as planned and that from June 5 to 7, MIDO will move online. The in-person edition of the show is postponed to 2022, from February 12 to 14.

“It’s now more than a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical – began Vitaloni. The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months, but the reality is proving to be very different. Trade shows, at present, are still banned”.

“We have therefore decided – continued the President – not to wait any longer and to make another tough decision, dictated by our sense of responsibility towards exhibitors and visitors, because we believe that MIDO must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector. Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities”.

Talking about the next in-person edition in February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion. (…) Obviously, once it is possible to hold in-person events again, we will not hesitate to do so.”

Lastly, Vitaloni recalled the event scheduled for June 5 to 7, 2021, which the team is working on to create a digital MIDO. In addition to the platform dedicated to exhibitors and buyers, this will also be a great event for the world industry, providing the opportunity to share projects and proposals, reassess the sector, analyze economic and social themes, discuss trends and new developments through high-profile figures and interactive events.

Click HERE for the full press release.

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