MIDO 2021 | Digital Edition Kicks Off

Friday, May 21 2021 | 11 h 33 min | News

MIDO 2021 | Digital Edition will take place from Saturday, June 5 to Monday, June 7. The international eyewear event goes on stage with an exceptional edition: a June appointment instead of the usual February dates and a virtual first, with a new 360° format that will guarantee an innovative experience.

What is the goal of MIDO 2021 | Digital Edition? To reconfirm the presence of exhibitors and visitors and, thanks to the online formula, expand the pool of participants beyond the 160 countries from around the world, which were present at the previous edition of MIDO.

“We wanted to amaze you with a new record-breaking edition in terms of attendance – explains MIDO President, Giovanni Vitaloni- instead, we will surprise you with an extraordinary new format, an immersive “widespread experience”. If the whole world cannot be in Milan, then MIDO is going all over the world.”

Starting May 28, the B2B platform will make it possible to put buyers and exhibitors in contact.

Click HERE for the full press release.

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