2021 Myopia Report available

2-Year Update on Myopia Control: Usage and Attitudes of Canadian ECPs

VuePoint IDS Inc. and Jobson Medical Information LLC. will undertake a 2-year update of Canadian ECPs usage of myopia control therapies and attitudes towards myopia control in practice. The 2021 study will update the 2019 baseline study, in which nearly 300 Canadian ECPs participated.

The study was the first to quantify the extent to which Canadian ECPs offer myopia control in their practice and the usage of and attitudes toward the various therapeutic options that are now available. Several new options have been made available since the 2019 benchmark study was undertaken.

The study will be conducted online in Quarter 2 and the results will be available in September.

Results will help organizations with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve the needs of clients in this important new category.

The final report of the 2021 study will reveal the changes in the market during the past 2 years and thus point to emerging trends in the market.

Organizations wishing to purchase the study may reserve their intention to do so in advance and receive an early-bird discount or include one additional complimentary question in the study questionnaire. The Early-Bird discount is available until June 18th.

For more information on the study methodology, report format and pricing, please contact:
David Pietrobon (dpietrobon@vuepoint.ca)   Phone:   226.780.6871 x 5111
Bill Scott (Bscott@jobson.com)    Phone:   646.831.8873

About VuePoint IDS Inc. 

VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the media brands Optik, Eye Care Business Canada, NewOptometrist.ca and CRO (Clinical & Refractive Optometry) Journal (www.crojournal.com).

Jobson Medical Information LLC
Jobson Optical Research is the leading source of business intelligence in the optical industry.

Jobson Optical Research provides valuable data to the industry. Our research products and services range over a variety of topics to fit every need and every budget. We provide the data in meaningful, easy to interpret, actionable formats with trended data from previous years.

Our team has several decades of experience with a deep understanding of the optical marketplace and expertise in surveying techniques and research methodologies.

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