Specs and the City: Season 1

Over the past few years, SILMO and its partners have developed a range of event formats to complement the long-standing Paris trade fair, in response to the desire for new experiences, and the need to foster close ties and flexibility at optics industry trade fairs.

Travel restrictions and the long period without trade fairs brought about by the global pandemic inspired SILMO to create a new event format whose main focus is to maintain the truly special links that connect the optical community.

As large gatherings of people in a single exhibition space were banned, what if a city hosted multiple small spaces for quality individual meetings?

COPENHAGEN SPECS and SILMO introduce the latest addition to their family of events: SPECS AND THE CITY.

Over the course of a weekend, the participating brands and businesses will host clients and potential clients in showrooms that they have set up in one of the event’s partnering hotels located in a defined area to facilitate travel on foot or on bike.

SPECS AND THE CITY takes a fresh look at trade meetings and transforms them into a “unique experience in each of the host cities, which will be showing off all of their charms and treasures in order to welcome the optics-eyewear community”, explain the organisers.

SPECS AND THE CITY Season 1 is starting soon. Save the date:

− COPENHAGEN, DENMARK – AUGUST 20-22

− VALENCIA, SPAIN – OCTOBER 1-3

− ANTWERP, BELGIUM – OCTOBER 8-10

− COLOGNE, GERMANY – OCTOBER 16-18

− TALLIN, ESTONIA – OCTOBER 22-24

Click HERE for the press release.

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