fbpx

Tens: Sunglasses by Photographers, Launches Canadian Distribution

Tens, the UK sunglass brand founded in 2014 by three young and independent Photographers has announced a Canadian distribution agreement.

In partnership with Québec based distribution Vision JM, Tens will be distributed through exclusive optical and lifestyle retail partners and serve its Canadian customers. Tens made eyewear industry headlines in 2014 when the brand launched its debut filter lens, creating a warm and uplifting viewing experience inspired by its roots in photography and filmmaking.

Tens now bills itself as “the lens experience company”, specialising in multiple custom lenses designed to immerse the wearer in unique visual experiences; each featured in high quality and sustainably sourced eyewear developed with globally renowned partners in France, Italy and Australia.

Vision JM will manage the brand marketing, wholesale and customer service functions for Tens in the Quebec and Canadian markets.

Click HERE for the full press release.

Featured Posts

Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read More
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read More
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read More
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read More
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more