Mirage and North Sails Apparel Announce Licensing Agreement
Thursday, July 1 2021 | 10 h 57 min | News
Mirage and North Sails Apparel have signed a licensing agreement for the production and distribution of North Sails-branded sunglasses. Distribution has recently started on the Italian market through Mirage’s network of agents and will subsequently be extended to Europe and the rest of the world.
The partnership between the two companies is underpinned by shared values and a common entrepreneurial vision driven by an ethical and sustainable business culture, with investments in cutting-edge plants and energy-efficient processes that contribute to a reduced impact on the environment; continuous research and development of materials to produce sustainable and recycled eyewear; staff training to promote ethical behavior in the workplace.
Founded in 1957 by Lowell North, a US sailor and Olympic gold medalist, North Sails has established itself as the world’s leading sailmaker over the decades.
All models are made in Italy and are made of technical (including floating), eco-sustainable and recycled materials (such as fishing nets), with high-performance lenses. The packaging is also made from 100% recycled materials.
The urban-tech look of the collection combines Italian design and functional details in a line of men’s and women’s eyewear designed for extreme sports, but which can also be worn in a casual context. North Sails sunglasses will be available at selected opticians and in flagship stores worldwide.
Click HERE for the full press release.