KODAK Lens Launches Canadian Campaign for the New Generations
The KODAK brand has a rich heritage, which has enabled generations around the world to capture moments in their lives and create memories. KODAK Lens products are sold on the optical market under a worldwide license in more than 60 countries.
Relying on nostalgia and the advent of vintage, the company recently revisited its image with its famous logo. Open your eyes: the classic KODAK “K” is back!
The ‘‘Happy Vision for a New Generation’’ campaign which was just launched in Canada aims to attract the interest of younger consumers and promote the brand as a specialist in glasses.
The new image of KODAK Lens is also displayed on the internet with a new website www.kodaklens.ca, which will soon allow each consumer to locate the eye care professional close to home.
This new campaign is the opportunity to launch two innovations in the KODAK Lens portfolio: the Silk AR enhancement and the KODAK Lens Powerup.
The new Silk AR enhancement is now available with the KODAK Clean&CleAR UV Lens. This treatment makes the surface of the glasses more resistant and smoother, for more durable cleanliness and clearer vision.
Another innovation is the addition of the KODAK PowerUp Lens to the portfolio. They allow people to stay connected throughout the day without tired eyes and to have a more comfortable visual experience.
Click HERE for the full press release.