Transitions Announces 2020 Innovation Award Finalists
Transitions Optical has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions® brand over the past year. The winners will be announced later this year and honoured during Transitions Academy 2022, January 16-19.
“2020 was a unique year, and it’s now more important than ever to focus on the highlights and celebrate our Innovation Award finalists and their achievements,” said Jose Alves, general manager, Americas, Transitions Optical.
2020 Transitions Brand Ambassador
The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of the Transitions brand. The 2020 finalists include:
- Ric Peralta, ABOC, Optical Manager – Focal Point Optometry (Fullerton, California)
- Rachel Hill, Optician – Personal Optical (St. Catharines, Ontario)
- Roxanne Fermin, O.D. – Priority Vision Optometry (Los Angeles, California)
Canadian Eyecare Practice of the Year
The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2020 finalists include:
- LOPTICIEN.CA (Rosemère and Laval, Quebec)
- Lunetterie Milot (Montréal, Quebec)
- Vizualis (Pointe-Claire, Quebec)
Best in Marketing
Best in Marketing honours an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2020 finalists include:
Best in Training
The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products. The 2020 finalists include:
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