The 9th Edition of DaTE Closes with Increase in Buyers
The 9th edition of DaTE, an event focused on the eyewear of the future, closed yesterday at the Stazione Leopolda di Firenze.
Almost 1,500 eyewear professionals and select buyers visited the show. And, with 130 Italian and international brands, the event reconfirmed itself as a key resource for the entire eyewear industry which, in Italy, brings in about 4 billion euro in turnover, and employs a workforce of 18,000.
The event attracted a substantial turnout this year from across Italy and the world, for a 55% increase in attendance. The number of exhibitors rose by 50%, compared to last year. Of the 130 brands participating, 45% were international.
“This year, more than ever, DaTE was a pivotal driver for the industry, as well as the place where in-person meetings, sharing and business was possible. For 3 days, we were surrounded by keen interest and a craving to invest in the future and in new projects. We are extremely pleased with the outcome of this edition – stated Giovanni Vitaloni, President of the event. The last 2 years were unbelievably complex and DaTE 2021, finally put the industry machine back into motion.”
Online interaction by users also yielded excellent results. Through social media messaging, FB and IG combined reached 513,353 users and a total of 14,877 interactions. Video content was viewed more than 15,000 times.