Marchon and Lacoste Renew Exclusive Eyewear Licensing Agreement
Marchon Eyewear and Lacoste, the French fashion sport brand, announced the long-term, multi-year renewal of their global eyewear licensing agreement.
This agreement is for the exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Lacoste brand. This renewal confirms the strong alliance between the two companies since Marchon and Lacoste first engaged as licensing partners in 2011. Over the years eyewear has not only grown alongside its parent brand’s successful trajectory, but also been increasingly involved in Lacoste’s partnerships and special projects, such as the launch of the Novak Djokovic and Roland Garros eyewear collections and the sponsoring of The Miami Open and Rolex Shanghai Masters tennis tournaments.
“We are incredibly proud to continue our longstanding and successful partnership with Lacoste,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Lacoste represents a core pillar of our global Lifestyle portfolio, and we are confident that our teams will continue to create eyewear offerings that drives the Lacoste business forward.”
“We are pleased to continue our partnership with Marchon, with whom we succeeded in developing strong collections in line with Lacoste’s DNA,” said Catherine Spindler, Chief Brand Officer of Lacoste. “Eyewear is an important category for our brand, which perfectly complements the Lacoste silhouette in terms of style, innovation and creativity. We have great ambitions in this category, where our fashion sport brand has a lot of potential.”
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