fbpx

Eye Recommend Announces New CEO

Doctors Eye Care Co-op Ltd. (operating as Eye Recommend) announced today that Lee Raffey has been named as Chief Executive Officer, effective immediately. 

Lee Raffey was previously Interim CEO of Eye Recommend and has held several leadership positions throughout his nearly five-year tenure with the company.

“Lee possesses the expertise to lead Eye Recommend, bringing a deep strategic understanding of Eye Recommend and its operations, an expert financial background, as well as an unwavering commitment to the mission of Eye Recommend. The board is delighted to have Lee continue to build on the tradition of networking, community, and fostering a culture of excellence,” said Dr. Trisha Beal, Board Chair, Eye Recommend.

“I am honoured to have the opportunity to lead Eye Recommend and all of our members towards a bright future for independent-owner optometrists. The business model of optometry is evolving, and Eye Recommend is focused on ensuring the choice and flexibility for eye care remains intact for patients and doctors. I look forward to working with the Board of Directors and all stakeholders,” said Lee Raffey, CEO Eye Recommend.

Click HERE for the full press release.

Featured Posts

Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read More
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read More
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read More
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read More
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more