Transitions Announces 2021 Innovation Award Finalists

Wednesday, February 9 2022 | 09 h 43 min | News

Transitions Optical has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and organizations for their innovative efforts to support Transitions^® lenses over the past year.

“We are constantly inspired by our Innovation Award finalists and look forward to seeing how they express their passion and creativity through a range of initiatives,” said Jose Alves, general manager, Americas, Transitions Optical. “We are thankful for the support of these individuals and organizations, as well as everything they do to promote Transitions lenses both within and outside the office.”

2021 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of Transitions lenses. The 2021 finalists include:

• Mélissane Bourque, optician – Opto-Réseau Pointe-aux Trembles (Montreal, Quebec)
• Jennifer Chinn, O.D. – Dr. Chinn’s Vision Care (San Diego, California)
• Michelle Selway, regional optician advisor, training and coaching – BonLook (Western Canada)

Canadian Eyecare Practice of the Year

The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses. The 2021 finalists include:

• Sun City Optics (Kamloops, British Columbia)
• Optométrie Gravel (Thetford Mines, Quebec)
• MAVUE Marie Trudel (Quebec City, Quebec)

Canada Retailer of the Year

The Canada Retailer of the Year title is awarded to a retailer in Canada for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities. The 2021 finalists include:

• Costco Optical
• Newlook Lunetterie•Eyewear

Best in Marketing

Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote Transitions lenses or Transitions portfolio among customers or within their communities. The 2021 finalists include:

• Austin Ryan Optika
• Value Optical
• Walman Optical

Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing the Transitions lenses portfolio. The 2021 finalists include:

• Elevate Digital Optics
• Hunter’s Hill Eyecare Center
• Professional Eye Care Associates of America (PECAA)

The winners of the 2021 Innovation Awards will be announced later this year. Additional details regarding Transitions Academy 2022 will be forthcoming.

Click HERE for the full press release.