MIDO: The Three-Day Eyewear Show at Fiera Milano Rho Draws to a Close


The 50th edition of MIDO came to an end May 1 amid enthusiasm and optimism. The appointment for all industry professionals is for next year, February 4-6, 2023, at Fiera Milano Rho.

Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone “Infinite Visioni”, to the performance by Dargen D’Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards.

“The bottom line for this edition is undoubtedly positive because the 22,000 visitors to MIDO 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing – said Giovanni Vitaloni, President of MIDO. We confirmed our ability to be benchmark for the sector, strengthening MIDO’s role in the creation of business and ideas. We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events…” concluded Vitaloni.

The over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe, United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.

Equally significant was the presence of online participants connected to the B2B platform, designed to engage in the show those who – from all over the world – were unable to attend the live event. The wonder of MIDO was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.

SEE YOU IN 2023, ON FEBRUARY 4-6

Click HERE for the full press release.

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