Transitions Announces New “From Screens to Sun. Face the Light.” Campaign

As screen time and exposure to harsh lighting, both indoors and out, continues to rise for eyeglass wearers, Transitions Optical’s new campaign— “From Screens to Sun. Face the Light.”—aims to reinforce the superiority of itslenses in helping to enhance the vision experience and protect the eyes from ultraviolent rays and harmful blue light, indoor and outdoor.

Need for Dynamic, Light Protective Eyewear Amplified

A recent Transitions Optical study found that since the beginning of the COVID-19 pandemic, 66% of prescription eyeglass wearers said they spend more time in front of digital screens and 22% of consumers report spending more time going outside into bright sunshine.

As a consequence, eyeglass wearers are becoming more aware of the important role lenses play in helping to protect and preserve their eye health—with 75% agreeing that lenses should help to protect from both ultraviolet light and harmful blue light.

Eyecare professionals have also taken note of the pandemic’s effect on their patients’ eye health. In fact, more than 70% of eyecare professionals agree that their patients have become more focused on eye care and protection since the pandemic began.

“Increased exposure to ultraviolent rays and harmful blue light emitted by the sun, harsh indoor lighting and electronic devices are putting consumer’s eyes into overdrive,” said Brian O’Neill, Global Vice President Innovation, Technology & Operations, Transitions Optical. “Our new campaign is reinforcing the superiority of Transitions lenses when it comes to helping eyeglass wearers to face the intense light situations they encounter in their daily lives.”

Cick HERE for the full press release.

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