Transitions Announces the Return of “The Studio” Event, An In-Person Exclusive Experience for Trainers and Educators

Tuesday, October 25 2022 | 16 h 47 min | News

Transitions Optical in Canada is hosting a unique educational experience—Transitions^® The Studio—for industry trainers, educators sales representatives and managers on November 8, 2022 at the Fairmont Château Laurier in Ottawa, Ontario, Canada. The audience will interact with experts on effective storytelling and patient education strategies, and Transitions training professionals as they deep dive into the Transitions^® lens portfolio, including the new generation of Transitions^® XTRActive^® lenses and the new Transitions^® XTRActive^® Polarized^™ lenses. The Canada event will build on the success and key learnings of last year’s event, as well as this year’s U.S. events.

The Transitions Studio events held in 2021 in the U.S. and Canada transformed 200 certified trainers to be more confident as storytellers and Transitions advocates, inspiring them to commit to train over 21,000 people. The one-of-a-kind experiences taking place this summer are exclusively for educators and sales and marketing professionals who engage with eyecare professionals to help them grow their sales. This immersive, train-the-trainer experience will feature the best content from Transition Academy to help attendees gain an edge with Transitions^® product knowledge and market insights, collaborate with a growing Transitions trainer community, create an action plan to train their own team, and become a Certified Transitions Trainer.

“We are expanding our community of Transitions advocates and trainers through this year’s Canada Studio Event,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical in Canada. “The events will empower attendees to train others confidently and more effectively on the need for light management, the latest consumer insights and how to recommend the new Transitions portfolio.”

Attendees will be able to increase their product knowledge on photochromics, grow as a professional, focus on educating patients or others, and build their sales, dispensing, or eyewear styling skills. Presentations will also include a deep dive into the two new Transitions XTRActive products, including Transitions XTRActive new generation lenses and Transitions XTRActive Polarized lenses.

Click HERE for the press release.