fbpx

25,700+ Accept WCO Myopia Management Standard of Care Pledge Challenge

63 global eye care organizations and more than 25,700 practitioners have accepted the World Council of Optometry (WCO) Myopia Management Standard of Care Pledge challenge. WCO and myopia management category leader CooperVision issued the challenge for eye care professionals worldwide to adopt myopia management as the standard of care.

Learn more and take the pledge.

WCO President-elect Dr. Sandra Block said, “The response in just over a month since we launched the challenge has been impressive. Myopia has reached epidemic levels and we know that myopia can lead to eye health issues that reveal themselves in adults.  It is our hope that early diagnosis of myopia and management can help reduce the long-term eye health complications. Taking the pledge sends a clear message that organizations and eye care professionals understand the seriousness of myopia as a public health threat and that they are taking active measures to manage that threat.”

The World Council of Optometry and CooperVision introduced the myopia management standard of care resolution in April 2021, defining an evidence-based standard of care comprised of three main components:

  • Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

The World Council of Optometry has a myopia management online resource featuring the standard of care resolution, pledge signup page, and practical tools and information for optometrists available at https://myopia.worldcouncilofoptometry.info/.

WCO is holding its second global virtual event on myopia management, “Advancing the Standard of Care,” on February 16, 2023. Hear directly from patients and eye care professionals working in research and clinical practice on how they have integrated myopia management into their practices. Sessions are planned in different time zones to suit your schedule. Register at https://bit.ly/WCOMyopiaEvent223.  

Click HERE for the full press release.

Featured Posts

Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Learn More
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more
40th anniversary David Foster Foundation Blackfin Sept 2026

Blackfin Creates Limited‑Edition Sunglasses for the David Foster Foundation’s 40th Anniversary

Blackfin designed a limited edition titanium sunglasses series as the official gift for the David Foster Foundation’s 40th anniversary celebrations in Victoria, Canada.

Read more
MIDO new logo 2026

MIDO 2027 Unveils Eyewearland Milano as Its New Identity

MIDO 2027 unveils Eyewearland Milano, a new identity that reinforces the show’s role as the global ecosystem representing the entire eyewear supply chain.

Read more
contact lens institute

CLI Releases 12‑Part Video Series on Contact Lens Profitability

CLI has released a 12 part video series highlighting new research showing that soft contact lens patients generate significantly higher annual profitability for eye care practices.

Read more
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Learn More
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read More
40th anniversary David Foster Foundation Blackfin Sept 2026

Blackfin Creates Limited‑Edition Sunglasses for the David Foster Foundation’s 40th Anniversary

Blackfin designed a limited edition titanium sunglasses series as the official gift for the David Foster Foundation’s 40th anniversary celebrations in Victoria, Canada.

Read More
MIDO new logo 2026

MIDO 2027 Unveils Eyewearland Milano as Its New Identity

MIDO 2027 unveils Eyewearland Milano, a new identity that reinforces the show’s role as the global ecosystem representing the entire eyewear supply chain.

Read More
contact lens institute

CLI Releases 12‑Part Video Series on Contact Lens Profitability

CLI has released a 12 part video series highlighting new research showing that soft contact lens patients generate significantly higher annual profitability for eye care practices.

Read More
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Learn More
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more
40th anniversary David Foster Foundation Blackfin Sept 2026

Blackfin Creates Limited‑Edition Sunglasses for the David Foster Foundation’s 40th Anniversary

Blackfin designed a limited edition titanium sunglasses series as the official gift for the David Foster Foundation’s 40th anniversary celebrations in Victoria, Canada.

Read more
MIDO new logo 2026

MIDO 2027 Unveils Eyewearland Milano as Its New Identity

MIDO 2027 unveils Eyewearland Milano, a new identity that reinforces the show’s role as the global ecosystem representing the entire eyewear supply chain.

Read more
contact lens institute

CLI Releases 12‑Part Video Series on Contact Lens Profitability

CLI has released a 12 part video series highlighting new research showing that soft contact lens patients generate significantly higher annual profitability for eye care practices.

Read more
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Learn More
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more
40th anniversary David Foster Foundation Blackfin Sept 2026

Blackfin Creates Limited‑Edition Sunglasses for the David Foster Foundation’s 40th Anniversary

Blackfin designed a limited edition titanium sunglasses series as the official gift for the David Foster Foundation’s 40th anniversary celebrations in Victoria, Canada.

Read more
MIDO new logo 2026

MIDO 2027 Unveils Eyewearland Milano as Its New Identity

MIDO 2027 unveils Eyewearland Milano, a new identity that reinforces the show’s role as the global ecosystem representing the entire eyewear supply chain.

Read more
contact lens institute

CLI Releases 12‑Part Video Series on Contact Lens Profitability

CLI has released a 12 part video series highlighting new research showing that soft contact lens patients generate significantly higher annual profitability for eye care practices.

Read more