Transitions Appoints Sara Massicotte as Key Account Manager, Retail Canada

Wednesday, June 21 2023 | 14 h 24 min | Appointments, News, Press Release

Transitions Optical has announced the appointment of Sara Massicotte to the Transitions Optical North America Sales Team as Key Account Manager, Retail Canada. In her new role, Sara’s primary responsibility will be contributing to the growth and development of Buying Groups, ILM Labs and National accounts through well-defined strategic sales and marketing plans.

“Sara joins us with diverse skills, experience and passion that will be a great addition to the Transitions team,” Drew Smith, Sr. Director of North America Channels. “We’re lucky to have her on our team and look forward to her future success in driving growth within the key accounts within Canada, leveraging her expertise in creative sales and marketing initiatives.”

Prior to joining Transitions Optical, Massicotte’s previous roles include Sales Consultant in the independent channel, Marketing Manager for key accounts at EssilorLuxottica and Account Manager at Procter & Gamble were she gained experience in managing distributors and retailers.

Click HERE for the full press release.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Transitions Appoints Sara Massicotte as Key Account Manager, Retail Canada

Featured Posts