Safilo and Tommy Hilfiger Renew in Advance Their Licensing Agreement Until 2030
Tuesday, July 4 2023 | 14 h 31 min | Agreements and Partnerships, News, Press Release
Safilo Group announces the early renewal of their global licensing agreement with Tommy Hilfiger – which is owned by PVH Corp. – for the design, manufacturing and distribution of TOMMY HILFIGER branded sunglasses and optical eyewear collections until 31st December 2030.
“We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for thirteen years. With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer.” – says Angelo Trocchia, CEO of Safilo Group.
“We are very pleased to continue our collaboration with Safilo” – says Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe – “Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of TOMMY HILFIGER through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.”
Click HERE for the full press release.
