Essilor Launches Varilux® XR Series™ Available Now in Canada
Thursday, July 6 2023 | 14 h 22 min | News
Essilor, part of EssilorLuxottica, released the Varilux® XR series™ progressive lens in Canada. Recognized as the best overall progressive lenses, according to the press release, Varilux® XR series™ progressive lenses harness the power of artificial intelligence and combined with its scientists’ unmatched understanding of consumer lifestyles. The innovative lens is available exclusively to Essilor Experts™ and EssilorLuxottica 360 members in Canada until October 2023, after which it will be widely available.
In today’s modern lifestyles, our eyes move more than 100,000 times a day to process all the visual information we are exposed to. Moreover, researchers from Essilor studied over 6,500 consumers to enrich their understanding of presbyopes’ lifestyles and visual challenges.
“Eyecare professionals now have access to Varilux® XR series™, a new breakthrough technology that will take presbyopic patient care to the next level,” said Sherianne James, chief marketing officer and SVP of professional services marketing for EssilorLuxottica North America. “We are committed to making sure this launch is successful for eyecare professionals by offering a comprehensive suite of tools.”
Support materials for eyecare professionals include in-depth educational content on Varilux® XR series™, including through Leonardo, EssilorLuxottica’s digital learning platform; in-store merchandising materials that demonstrate the quality of this new innovation to patients.
There will be a new promotion for the release, from now until Dec. 31, 2023, all Varilux® XR series™ personalized designs are sold at the price of the non-
personalized Varilux® XR design. Varilux® XR series™ lenses improve the wearer’s binocular vision. The two new products in the Varilux® XR series™ are Varilux® XR design and Varilux® XR track lenses.
The lens was developed with artificial intelligence, using one million data points from eyeglass wearers, so it can predict everyone’s visual behaviour. Using digital twinning technology, Essilor has the ability to establish a visual behavior profile for every single prescription and provide the first eye-responsive progressive lens that respects the natural behavior of the eye.
Varilux® XR series™ progressive lens wearers benefit from instant sharpness, even in motion, with +49% more volume of broadband vision compared to Varilux®. In independent third-party tests, 87% of consumers, mostly wearing the premium progressive lens, preferred Varilux, to their previous lenses, after trying them, with no change in their prescription. And 95% of wearers adapted to their new lenses on the first day.
Click HERE for the full press release.
