EssilorLuxottica and Kodak Announce Perpetual Worldwide Brand License Agreement
Thursday, August 10 2023 | 11 h 54 min | News
EssilorLuxottica and Eastman Kodak Company announced that they have signed a perpetual worldwide license agreement granting EssilorLuxottica the exclusive right to use the Kodak registered trademarks for products and services in connection with EssilorLuxottica’s business.
Effective January 1, 2024, EssilorLuxottica will permanently add the brand to its portfolio and will further develop the Kodak brand in the full range of EssilorLuxottica product categories.
Under the terms of the new agreement, EssilorLuxottica will continue to develop, manufacture and distribute optical products and services featuring the Kodak brand indefinitely.
“Kodak is an iconic brand rich in innovation and trusted by tens of millions of consumers around the world. We are pleased to make this substantial and permanent addition to our brand portfolio and are looking forward to leveraging our innovation capabilities and distribution network to create new opportunities for the brand and our customers,” said Paul du Saillant, Deputy CEO of EssilorLuxottica.
“We are excited about the opportunity to expand our brand licensing arrangement with a vision care industry leader like EssilorLuxottica. We know the Kodak brand is in good hands along with the other esteemed brands in the EssilorLuxottica portfolio,” said Jim Continenza, Kodak’s Executive Chairman and CEO.
Click HERE for the full press release.
