OGI Eyewear Releases Virtual Try-On App to the Optical Industry

Wednesday, August 16 2023 | 03 h 38 min | News, Press Release

OGI Eyewear has officially released its best-in-industry virtual try-on app to the optical community. Full catalogs from OGI, Seraphin, Red Rose by OGI, Seraphin Shimmer, and SCOJO New York are now available to optical professionals and their patients for the entire fitting experience. This immersive tool is OGI Eyewear’s way of investing in the independent optical community that continues to support our creative endeavors.

“This app is the culmination of years of effort by dozens of people to achieve our goal of bringing a best-in-class, useful tool to the optician,” Rob Rich, CEO of The Optical Foundry, OGI Eyewear’s parent company, shared of this long-awaited app. “Unlike so many other VTO solutions, this is no toy. This is a tool that augments any dispensary with easy, accurate access to literally thousands of options to help promote sales to their customer base. When shared with an end user, it can help expedite the frame selection process. Expand your inventory, curtail wasteful patient approval processes, and increase your overall productivity. We have invested in tools like this to be that trusted partner. And best of all, it’s free. “

Your Board Just Got a Lot Bigger

Users have access to hundreds of frame styles and colour options from their phones. The OGI App allows for a true 360-degree try-on experience: turn any angle, catalog the frame fit, and capture ambient light. The user can take and send screenshots to friends and select their favorite styles before even stepping foot in an Optician’s office. Opticians can efficiently manage their inventory and keep tabs on the newest releases on the go.

Seeing is Believing

Our virtual try-on experience allows you to create a truly unique fitting process for your patients. The passion and talent of independent optical practitioners will shine through even more brightly with this amazing styling tool.

“Virtual try-on apps can be an excellent PR and marketing tool for independent optical practices,” OGI Eyewear Marketing Director Katja Beier shares. “Our app offers a convenient, personalized and seamless shopping experience and engagement. By leveraging the power of technology, you can elevate your PR and marketing efforts, attract new customers, and foster loyalty among existing ones.”

Easy as Pie

The OGI Eyewear app is compatible with the Safari browser and any iPhone (10 or above) or iPad Pro with Facial Recognition.

Check it out: https://ogi.theopticalfoundry.com/

To Install the App from this URL on an iPad or smartphone: