fbpx

OGI Eyewear Releases Virtual Try-On App to the Optical Industry

OGI Eyewear has officially released its best-in-industry virtual try-on app to the optical community. Full catalogs from OGI, Seraphin, Red Rose by OGI, Seraphin Shimmer, and SCOJO New York are now available to optical professionals and their patients for the entire fitting experience. This immersive tool is OGI Eyewear’s way of investing in the independent optical community that continues to support our creative endeavors.

“This app is the culmination of years of effort by dozens of people to achieve our goal of bringing a best-in-class, useful tool to the optician,” Rob Rich, CEO of The Optical Foundry, OGI Eyewear’s parent company, shared of this long-awaited app. “Unlike so many other VTO solutions, this is no toy. This is a tool that augments any dispensary with easy, accurate access to literally thousands of options to help promote sales to their customer base. When shared with an end user, it can help expedite the frame selection process. Expand your inventory, curtail wasteful patient approval processes, and increase your overall productivity. We have invested in tools like this to be that trusted partner. And best of all, it’s free. “

Your Board Just Got a Lot Bigger

Users have access to hundreds of frame styles and colour options from their phones. The OGI App allows for a true 360-degree try-on experience: turn any angle, catalog the frame fit, and capture ambient light. The user can take and send screenshots to friends and select their favorite styles before even stepping foot in an Optician’s office. Opticians can efficiently manage their inventory and keep tabs on the newest releases on the go.

Seeing is Believing

Our virtual try-on experience allows you to create a truly unique fitting process for your patients. The passion and talent of independent optical practitioners will shine through even more brightly with this amazing styling tool.

“Virtual try-on apps can be an excellent PR and marketing tool for independent optical practices,” OGI Eyewear Marketing Director Katja Beier shares. “Our app offers a convenient, personalized and seamless shopping experience and engagement. By leveraging the power of technology, you can elevate your PR and marketing efforts, attract new customers, and foster loyalty among existing ones.”

Easy as Pie

The OGI Eyewear app is compatible with the Safari browser and any iPhone (10 or above) or iPad Pro with Facial Recognition. 

Check it out: https://ogi.theopticalfoundry.com/

To Install the App from this URL on an iPad or smartphone:

  1. Navigate to the URL in your Safari browser
  2. Click “Share” (the paperclip icon)
  3. Select “Add to Home Screen”
  4. Click “Add”

Click HERE for the full press release.

For other related articles, click HERE.

Featured Posts

Transitions Optical logo 2024 noir

Applications for the 2027 Transitions® Change Agent Program Now Open Through November 15, 2026

Transitions Optical is accepting applications for its 2027 Change Agent Program, a peer community of eyecare professionals from the U.S. and Canada.

Learn More
The Vision Council logo

New Vision Council Research Examines Consumer Eyewear Purchasing Trends in Q3 2026

The Vision Council’s Consumer inSights Q3 2026 report highlights stable consumer spending, increased vision coverage and evolving eyewear purchasing trends.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Announces New Board Leadership Appointments in Canada and the United States

Optometry Giving Sight has appointed Dr. Luigi Bilotto as Chair, Canada, and welcomed Dr. Alan Glazier to its Board of Directors.

Read more
SAKURA JF Rey photo

J.F. REY Unveils SAKURA, a Creation from J.F. REY LAB Exploring Design Beyond Eyewear

J.F. REY introduces SAKURA, a limited-edition sunglass creation from J.F. REY LAB enhanced by an exclusive Cherry Blossom fragrance developed with ROBERTET.

Read more
Logos CAO, COS and OAC 2026

Canadian Eye Care Organizations Warn of Cosmetic Contact Lens Risks Ahead of Halloween

Canadian eye care organizations are reminding consumers that cosmetic contact lenses are medical devices that can pose serious risks to vision if used improperly.

Read more
Transitions Optical logo 2024 noir

Applications for the 2027 Transitions® Change Agent Program Now Open Through November 15, 2026

Transitions Optical is accepting applications for its 2027 Change Agent Program, a peer community of eyecare professionals from the U.S. and Canada.

Learn More
The Vision Council logo

New Vision Council Research Examines Consumer Eyewear Purchasing Trends in Q3 2026

The Vision Council’s Consumer inSights Q3 2026 report highlights stable consumer spending, increased vision coverage and evolving eyewear purchasing trends.

Read More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Announces New Board Leadership Appointments in Canada and the United States

Optometry Giving Sight has appointed Dr. Luigi Bilotto as Chair, Canada, and welcomed Dr. Alan Glazier to its Board of Directors.

Read More
SAKURA JF Rey photo

J.F. REY Unveils SAKURA, a Creation from J.F. REY LAB Exploring Design Beyond Eyewear

J.F. REY introduces SAKURA, a limited-edition sunglass creation from J.F. REY LAB enhanced by an exclusive Cherry Blossom fragrance developed with ROBERTET.

Read More
Logos CAO, COS and OAC 2026

Canadian Eye Care Organizations Warn of Cosmetic Contact Lens Risks Ahead of Halloween

Canadian eye care organizations are reminding consumers that cosmetic contact lenses are medical devices that can pose serious risks to vision if used improperly.

Read More
Transitions Optical logo 2024 noir

Applications for the 2027 Transitions® Change Agent Program Now Open Through November 15, 2026

Transitions Optical is accepting applications for its 2027 Change Agent Program, a peer community of eyecare professionals from the U.S. and Canada.

Learn More
The Vision Council logo

New Vision Council Research Examines Consumer Eyewear Purchasing Trends in Q3 2026

The Vision Council’s Consumer inSights Q3 2026 report highlights stable consumer spending, increased vision coverage and evolving eyewear purchasing trends.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Announces New Board Leadership Appointments in Canada and the United States

Optometry Giving Sight has appointed Dr. Luigi Bilotto as Chair, Canada, and welcomed Dr. Alan Glazier to its Board of Directors.

Read more
SAKURA JF Rey photo

J.F. REY Unveils SAKURA, a Creation from J.F. REY LAB Exploring Design Beyond Eyewear

J.F. REY introduces SAKURA, a limited-edition sunglass creation from J.F. REY LAB enhanced by an exclusive Cherry Blossom fragrance developed with ROBERTET.

Read more
Logos CAO, COS and OAC 2026

Canadian Eye Care Organizations Warn of Cosmetic Contact Lens Risks Ahead of Halloween

Canadian eye care organizations are reminding consumers that cosmetic contact lenses are medical devices that can pose serious risks to vision if used improperly.

Read more
Transitions Optical logo 2024 noir

Applications for the 2027 Transitions® Change Agent Program Now Open Through November 15, 2026

Transitions Optical is accepting applications for its 2027 Change Agent Program, a peer community of eyecare professionals from the U.S. and Canada.

Learn More
The Vision Council logo

New Vision Council Research Examines Consumer Eyewear Purchasing Trends in Q3 2026

The Vision Council’s Consumer inSights Q3 2026 report highlights stable consumer spending, increased vision coverage and evolving eyewear purchasing trends.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Announces New Board Leadership Appointments in Canada and the United States

Optometry Giving Sight has appointed Dr. Luigi Bilotto as Chair, Canada, and welcomed Dr. Alan Glazier to its Board of Directors.

Read more
SAKURA JF Rey photo

J.F. REY Unveils SAKURA, a Creation from J.F. REY LAB Exploring Design Beyond Eyewear

J.F. REY introduces SAKURA, a limited-edition sunglass creation from J.F. REY LAB enhanced by an exclusive Cherry Blossom fragrance developed with ROBERTET.

Read more
Logos CAO, COS and OAC 2026

Canadian Eye Care Organizations Warn of Cosmetic Contact Lens Risks Ahead of Halloween

Canadian eye care organizations are reminding consumers that cosmetic contact lenses are medical devices that can pose serious risks to vision if used improperly.

Read more