Thélios Acquires French Eyewear Brand Vuarnet
Wednesday, September 6 2023 | 02 h 44 min | News
Thélios announces the acquisition from NEO Investment Partners of Vuarnet, the French high-end outdoor sunglass brand.
It is Thélios’ first brand acquisition, which marks an important milestone in the development of the LVMH eyewear company, expanding its presence in the luxury eyewear industry through this proprietary brand.
Founded in 1957 by the optician Roger Pouilloux and French ski Olympic gold medallist Jean Vuarnet, the Vuarnet brand has established itself through its craftsmanship, fusing innovation, performance, and timeless style.
Vuarnet is renowned for its know-how, being one of the few eyewear brands to produce its own mineral lenses. Its manufacturing site located in Meaux, has been certified by the French government as “Entreprise du Patrimoine Vivant” (Living Heritage Company). Complementing Thélios’ Maisons in terms of brand positioning, Vuarnet’s best-in-class mineral lenses expertise will benefit Thélios to expand its know-how in this area.
“We are thrilled to announce the acquisition of Vuarnet, becoming Thélios’ first proprietary brand” said Alessandro Zanardo, CEO of Thélios, “Vuarnet is a legendary brand, with a unique history that deserves to be preserved and perpetuated. Its iconic design, its unique know-how on mineral lenses and its strong brand values, are a perfect match with our ethos and positioning.”
Click HERE for the full press release.
