Spotlight on Independent Eyewear at VEE: ‘Flaunt The Frame’ Series by IMAGINEM

Monday, September 11 2023 | 09 h 46 min | News

IMAGINEM Magazine to Launch ‘Flaunt The Frame’ Fashion Series at Vision Expo East 2024

IMAGINEM Magazine, a beacon of creativity and originality in the eyewear industry, has announced the launch of an avant-garde eyewear fashion show series titled “Flaunt The Frame”. Scheduled to debut at the Vision Expo East in March 2024, this series will be a vital addition to the show, promising to present independent eyewear collections in a never-seen-before format.

Celebrating Craftsmanship and Innovation

The “Flaunt The Frame” series is envisioned as a celebration of the craftsmanship and unique artistry that is often seen in the realm of independent eyewear. Focusing exclusively on eyewear, it intends to offer an unfiltered view of the latest industry trends through a series of five mini-shows, each embodying different themes that resonate with the currents of the independent eyewear industry.

Shan Khan, an optician and IMAGINEM Ambassador, encapsulates the essence of the event as, “Flaunt The Frame is more than an event; it’s a dynamic tribute to the craftsmanship and originality of independent eyewear. As an optician and devoted supporter of independent eyewear, I’m thrilled to be part of a show that spotlights frames as true works of art where each frame becomes a canvas for innovation and self-expression.”

Fran Pennella, the Event Vice President for Vision Expos, echoes the sentiment, “We are looking forward to this new, dynamic and sought-after special event addition to Vision Expo East. The ‘Flaunt The Frame’ fashion show series promises to bring a fresh wave of excitement and value to both show attendees and exhibitors alike.”

Playing a pivotal role in the events is the Master of Ceremonies, Rachel Hill, who is renowned as a passionate advocate for independent eyewear and is a self-confessed “Eyewear Fashionista”.

Rachel, as an optician and independent optical owner, brings her perspective to guide the runway proceedings.

Her keen insight and enthusiasm are anticipated to add a rich layer of excitement and depth to the “Flaunt The Frame” eyewear fashion show series.

An Unprecedented Showcase on “The Bridge”

The show series is poised to redefine how eyewear trends are perceived, turning each frame into a canvas for innovation and self-expression. The “Bridge” at Vision Expo’s main stage, positioned at the heart of the exhibit floor, will serve as the platform for this exclusive showcase. Exhibitors have the flexibility to tailor their involvement to align with their communication goals and budget considerations, promising enhanced brand visibility throughout the event. 

View the IMAGINEM Press release. 

Upcoming Details and Media Inquiries:
Further details about participation and show schedules are expected to be released in the coming months. To keep up with updates or for media inquiries, please contact:

More about IMAGINEM can be found on their website.
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