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Ray-Ban and Meta Launch Next Generation of Smart Glasses

Meta Platforms and EssilorLuxottica introduced their next generation of smart glasses, the Ray-Ban Meta smart glasses, during the annual Meta Connect event.

The new collection offers the first ever eyewear with live streaming and Meta AI built-in, higher quality camera, and improved audio and microphone systems paired with a redesigned, more intuitive app and charging case.

The livestreaming function allows content creators to broadcast their experiences and POV in real time, hands-free. It opens a new level of authenticity and relatability in the content that’s being created, sharing live from their eyes. The wearer can toggle between the glasses and phone camera to Instagram Live or Facebook Live for up to 30 minutes. The Meta AI offering is exclusive to the U.S. at launch, wearers will be able to use the voice prompt “Hey Meta” to dive deeper into a moment of creativity and control features on the glasses. As a commitment to privacy continues to be at the core of the product, the company has made the privacy LED light bigger and more noticeable.

The Ray-Ban Meta smart glasses collection has taken a leap forward in audio and camera quality. Its camera goes from 5 MP to an ultrawide 12 MP – which takes high-quality photos and immersive 1080p videos in portrait orientation. The discreet open-ear speakers now have increased bass response and noise suppression, enhancing the overall audio quality. Each pair can be found with five built-in microphones to support seamless switching between music and calls, while still allowing the wearer to hear the ambient sound of their surroundings and stay attuned to the world around them. The listening experience now includes bass response and noise suppression, enhancing the overall audio quality for a more complete audio experience – whether it’s for listening to a favorite album or reliving moments personally created.

We’re incredibly proud to collaborate with Meta to build this nascent category from the ground up. The new Ray-Ban Meta collection is in a league of its own with features that have never fit inside a pair of glasses before. The world sees you in a pair of your favorite Wayfarer, perhaps with your own prescription and Transitions lenses that go from day to night, but you know you have this powerful universe of tech inside. Meta AI, live streaming, and insanely crisp audio and calling capabilities – all hands-free,” said Rocco Basilico, Chief Wearables Officer for EssilorLuxottica. “This is what we imagined when we first decided to enter this space. Truly wearable, life-enhancing technology. And it will only get better.

The Ray-Ban | Meta collection is available for purchase on October 17th at Ray-Ban stores, Ray-Ban.com, Meta.com as well as select EssilorLuxottica retail stores LensCrafters, Sunglass Hut, and through the company’s wholesale distribution network in Canada and other countries.

Click HERE for the full press release.

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