fbpx
Hoya Vision Care Canada logo

HOYA Vision Care Canada Introduces Super HiVision® Meiryo™ EX4™

HOYA Vision Care announced the Canadian launch of its Super HiVision® Meiryo™ EX4™ anti-reflective treatment. The new lens treatment offers industry-leading scratch resistance, durability, and long-term cleanability as well as complete back-side UV protection that eye care providers and patients have come to expect.

“Best-in-class performance is central to the coatings we deliver, and now the best just got better,” said Steven Haifawi, President of HOYA Vision Care, Canada. “We know eye care professionals and their patients are going to love this easier-to-clean, more scratch-resistant, and durable coating.”

“We developed testing to push the limits of long-term clarity,” said Warren Modlin, Vice President of Technical Marketing at HOYA Vision Care.

According to the announcement, the company performed extensive testing across five unique categories to evaluate specific performance advantages over leading competitors and previous generations of their AR treatments. Testing was performed to assess visual clarity, durability, cleanability, scratch resistance, thermal resistance, and resistance to peeling.

Three important results stood out:

  • Extreme durability: Up to 2.5x better scratch resistance than a major competitor’s best coating
  • Easy to clean: Stays easy to clean 10x longer than a major competitor’s best coating
  • Superior clarity: 56% lower reflectance than a major competitor’s best coating

HOYA Territory Sales Managers throughout Canada can also provide product availability and more.

Click HERE for the full press release.

For more related articles on Optik NOW, click HERE.

Featured Posts

Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read More
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read More
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read More
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read More
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more