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Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

By Mark Matthews

GIGI STUDIOS is not just an eyewear brand; it’s a manifesto of individuality and creativity. With a 60-year family legacy, the brand combines artisanal wisdom with a youthful passion for innovation. At GIGI STUDIOS, eyewear is more than an accessory—it’s an extension of your unique style.

Continuing a Six-Decade Legacy

Originally a family-run business, GIGI STUDIOS has successfully translated decades of experience and craftsmanship into contemporary eyewear designs. The brand stands as a tribute to the art of fashion, fostering a blend of sophistication and innovation
in each piece it crafts.

The Five Pillars Behind GIGI STUDIOS

  1. Innovative Designs: From trendsetting to timeless, meeting the fashion needs of a diverse audience.
  2. Extensive Collection: The broad spectrum of designs ensures that there’s something for everyone.
  3. Quality & Reliability: From production to after-sales service, quality is non-negotiable.
  4. Optimal Deliveries: Timeliness is key, made possible by the brand’s efficient production processes.
  5. Flexible Partnerships: Customized strategies are the backbone of their business relations, guaranteeing mutual growth.
Fashion-forward woman in a smart beige suit and blue-striped shirt, showcasing GIGI STUDIOS' bold patterned eyewear
Stylish man in a beige jacket holding a small dog, wearing GIGI STUDIOS tortoiseshell glasses

Exploring the Collections

GIGI STUDIOS caters to a variety of tastes through its five distinct collections:

  • VANGUARD focuses on high fashion with cutting-edge designs.
  • LAB introduces lightweight, groundbreaking innovations.
  • ICONS revives timeless styles with a modern twist.
  • XS offers bold but petite options.
  • MEN delivers modern masculinity through its array of frames.

A Commitment to Sustainability

GIGI STUDIOS is devoted to responsible operations. From recycling acetate and stainless steel to partnering with NGOs, the company continually strives to make a positive impact on both society and the environment.

The Le Club de Lecture Campaign

Launching their Fall/Winter 23/24 campaign, “Le Club de Lecture,” GIGI STUDIOS takes us to a forgotten Parisian library where nine distinctive personalities come together over their shared love for books. This campaign introduces new designs in the VANGUARD collection, featuring intricate geometries and daring color palettes, and expands their MEN collection, demonstrating a commitment to both aesthetic purity and unique character.

GIGI STUDIOS is more than a fashion statement; it’s a lifestyle. Through a careful amalgamation of heritage, innovation, and a comprehensive product range, the brand provides not just eyewear but a full fashion experience. A look through the frames crafted by GIGI STUDIOS, one sees a world of limitless potential, where each piece is a portal to a unique vision.


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