Ray-Ban and Lenny Kravitz Celebrate the Past, Break Boundaries in the Present Creating a Disruptive Future
Friday, April 19 2024 | 09 h 10 min | News
Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens.
Now, this disruptive design adds new colorways and joins forces with the Rock & Roll legend in a celebration of defying convention. The Ray-Ban x Lenny Kravitz capsule collection merges the brand’s most iconic shapes with Kravitz’s legendary persona in two special SKUs, + one limited-edition.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.”
“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It’s about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses.”
Lenny Kravitz
The collection was crafted with consideration for our planet by utilizing a palette of alternative materials such as: bio-nylon lenses1 with a 41% bio-based carbon content, bio-acetate frames with a 67% bio-based carbon content and 100% recycled polyester cleansing cloth and packaging. Finished with a high-performance anti-glare treatment, the lens is primed to reduce up to 70% of the reflections at wavelengths at which the eye is most sensitive.
All Ray-Ban Reverse Collections including the Ray-Ban X Lenny Kravitz capsule collection can be purchased at all Ray-Ban Stores and Ray-Ban.com and are available throughout all owned and operated EssilorLuxottica wholesale channels. Special exclusives can be found at Sunglass Hut and Grand Vision banners.
Discover The Lenny Kravitz Collection
Originally designed for U.S. pilots in 1937, the immortal aviator shape now stands as one of the most iconic sunglass models in the world with its classic straight top bar.
Favoured for its fusion of quality, performance, comfort, and eternal style. Enter in the Ray-Ban Reverse x Lenny Kravitz Collection, created with the inimitable artist, featuring a Black Aviator Reverse, Chrome Aviator Reverse and a limited- edition in Gold Plated Aviator.
Each piece hosts a Lenny Kravitz signature etched on the left lens, with special packaging and a premium case both signed by Lenny Kravitz.
2024 Colour Adds: Washed Lenses
Embodying the vintage look and feel, the Ray-Ban Reverse collection adds several colorful washed lenses. This effect is achieved by lightly sanding the surface of the lens to fade the tint.
The lenses slightly reveal your eyes while keeping the same technical features that made Reverse a solid product: UV light protection, back-side anti-reflection, bio-based lens material.
Colour additions include: a Burgundy Washed Lens in a Gold Aviator Frame and a Blue Washed Lens in a Black Acetate Wayfarer Frame. A special Aviator made with rose- gold lenses and a silver frame will be available exclusively at Sunglass Hut.
Click HERE for the full press release.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
