fbpx

Ray-Ban and Lenny Kravitz Celebrate the Past, Break Boundaries in the Present Creating a Disruptive Future

Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens.

Now, this disruptive design adds new colorways and joins forces with the Rock & Roll legend in a celebration of defying convention. The Ray-Ban x Lenny Kravitz capsule collection merges the brand’s most iconic shapes with Kravitz’s legendary persona in two special SKUs, + one limited-edition.

Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.”

“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It’s about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses.

Lenny Kravitz

The collection was crafted with consideration for our planet by utilizing a palette of alternative materials such as: bio-nylon lenses1 with a 41% bio-based carbon content, bio-acetate frames with a 67% bio-based carbon content and 100% recycled polyester cleansing cloth and packaging. Finished with a high-performance anti-glare treatment, the lens is primed to reduce up to 70% of the reflections at wavelengths at which the eye is most sensitive.

All Ray-Ban Reverse Collections including the Ray-Ban X Lenny Kravitz capsule collection can be purchased at all Ray-Ban Stores and Ray-Ban.com and are available throughout all owned and operated EssilorLuxottica wholesale channels. Special exclusives can be found at Sunglass Hut and Grand Vision banners.

Discover The Lenny Kravitz Collection

Originally designed for U.S. pilots in 1937, the immortal aviator shape now stands as one of the most iconic sunglass models in the world with its classic straight top bar.

Favoured for its fusion of quality, performance, comfort, and eternal style. Enter in the Ray-Ban Reverse x Lenny Kravitz Collection, created with the inimitable artist, featuring a Black Aviator Reverse, Chrome Aviator Reverse and a limited- edition in Gold Plated Aviator.

Each piece hosts a Lenny Kravitz signature etched on the left lens, with special packaging and a premium case both signed by Lenny Kravitz.

2024 Colour Adds: Washed Lenses

Embodying the vintage look and feel, the Ray-Ban Reverse collection adds several colorful washed lenses. This effect is achieved by lightly sanding the surface of the lens to fade the tint.

The lenses slightly reveal your eyes while keeping the same technical features that made Reverse a solid product: UV light protection, back-side anti-reflection, bio-based lens material.

Colour additions include: a Burgundy Washed Lens in a Gold Aviator Frame and a Blue Washed Lens in a Black Acetate Wayfarer Frame. A special Aviator made with rose- gold lenses and a silver frame will be available exclusively at Sunglass Hut.

Click HERE for the full press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Featured Posts

CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read More

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read More
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read More
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read More
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more