Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Wednesday, April 24 2024 | 12 h 54 min | Frames Fashion

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration. Underwater includes 22 new models, 18 optical and 4 sunglasses. Inspired by the underwater world, the collection combines a palette of translucent tones, evoking reflections of light in the water, with solid colours inspired by underwater flora and fauna.

Featured model: Ampat

Distributed by: www.etniabarcelona.com

About Etnia Barcelona :

CREATING GLASSES FOR THREE GENERATIONS

In the 1950s, Fulgencio Ramo—grandfather of David Pellicer, who is the current owner of the company—created his first eyewear factory. His children helped out there and quickly acquired all of the know-how of the business to take over the reins. This second generation designed, created and distributed the glasses all over Spain, but it was not until the 1990s when David Pellicer joined the company with the dream of creating something new.

AN INDEPENDENT EYEWEAR BRAND

David brought colour to a product that, up until that point, had only been brown or black. If there was one thing he knew, it was that he did not want to dedicate his efforts to just manufacturing glasses; he wanted something more. That something was creating a brand. A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through colour and art. That’s how Etnia Barcelona was born.