Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement
Wednesday, June 19 2024 | 09 h 43 min | News
Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.
This agreement is for the worldwide, exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Longchamp name. Marchon and Longchamp first engaged as licensing partners in 2016, introducing the first-ever collection of eyewear for the brand in 2017. Over the years, Longchamp eyewear has grown as part of the brand’s continued success, taking cues from Longchamp’s iconic handbags and accessories. This renewal reaffirms the strong alliance between the two companies.
“We are incredibly proud to continue our successful partnership with Longchamp for many years to come. The French elegance and Parisian lifestyle come to life in the Longchamp eyewear collection, attracting customers of all ages and fitting perfectly into our portfolio.”
Gabriele Bonapersona, Chief Brand Officer, Marchon Eyewear
“We are delighted to renew our successful partnership with Marchon. Eyewear is an essential fashion accessory, like a bag or shoes, to complete the silhouette of the Longchamp Parisian woman.”
Sophie Delafontaine, Creative Director, Longchamp
Longchamp eyewear is sold worldwide in select optical retailers, department and specialty stores, Longchamp boutiques and online at www.longchamp.com and www.eyeconic.com.
Click HERE for the press release.
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