Vision Expo to Rebrand with a New Look and Reimagined Focus on the Future

Friday, November 1 2024 | 13 h 44 min | News

Vision Expo, organized by co-owners RX and The Vision Council, announces the upcoming launch of its new brand identity, which will officially debut mid-November, accompanied by a comprehensive resource guide with new brand assets and details to update all relevant marketing materials. This transformation not only reflects the future of fashion and innovation but also reinforces a commitment to building a stronger community.

Vision Expo’s rebrand includes a refreshed logo, enhanced branding, streamlined and simplified event navigation, improved programming, and a host of exciting new features. The expo rebrand is not just a change in appearance—it’s a renewed commitment to the optical industry.

“We are excited to celebrate the forthcoming reimagined Vision Expo. This new offering reflects extensive research and valuable customer insights. The entire event value proposition and experience will be carefully driven by the feedback and preferences we’ve gathered directly from the audience.”

Beth Casson, Group Vice President, RX

Vision Expo East 2025 will take place at the new location in Orlando, Florida at the Orange County Convention Center (OCCC) from February 19–22, 2025. This reimagined show experience promises abundant opportunities for exhibitors and attendees to connect in a centralized environment.

The venue, hotels, meeting spaces, and special events will all be conveniently located within a walkable area, ensuring a more connected, community-driven experience. The event will also maintain a preferred Thursday–Saturday pattern for attendees’ convenience.

“Vision Expo has always been a Show with vision. As we continue to invest in the show’s growth and evolution, we are underscoring our industry’s shared commitment to help people make informed decisions about the eyewear products and eyecare services they need to see and live their best.” 

Mitch Barkley, Vice President of Trade Shows, The Vision Council

To pre-register for Vision Expo East 2025, visit Vision Expo Pre-Registration. The schedule of education and event details will be announced soon. 

Source: Vision Expo

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