NOW Trend Showcase Submission Deadline Extended to January 2025
Wednesday, December 18 2024 | 17 h 02 min | News
The submission deadline for the NOW Trend Showcase and Awards at Vision Expo East 2025 has been extended to January 17, 2025. Eyewear companies exhibiting at Vision Expo East are encouraged to submit new designs and products for inclusion in the trend showcase, fashion shows and awards program, which will be featured at the inaugural Orlando, FL, show taking place February 19-22, 2025, at the Orange County Convention Center.
The NOW Trend Showcase celebrates innovative, trend-setting eyewear designs, blending modern trends with heritage craftsmanship. Brands interesting in participating can submit product aligning with one of the following new themes for 2025:
- Sensorial Design: Fresh/Bold/Innovative
- Innovation: Modern/Tech/Wearable
- Memories are Made Of: Timeless/Classics
- Consciously Designed: Sustainable/Eco-Friendly
All products featured in the NOW Trend Showcase are automatically entered to win a NOW Award and/or featured in the Flaunt the Frame Fashion Shows. Visit the official website for all event details.
Awards categories include:
- Best Sunglass (Independent & Branded)
- Best Optical (Independent & Branded)
- Best Direct to Consumer
- Optical Achievement
- People’s Choice
- Best Emerging Brand
- Ultimate Accessory presented by the Accessories Council
Submissions are free for Vision Expo East exhibiting eyewear brands. Product samples must be received no later than January 24, 2025, to be considered for inclusion in the NOW Trend Showcase.
To learn more and submit, visit the webpage.
Source: Vision Expo
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