NYC’s Eyewear Showdown: A New Era for Frame Events in March 2025

Thursday, February 6 2025 | 08 h 40 min | News

A Changing Landscape

For decades, Vision Expo East (VEE) dominated as North America’s premier eyewear and eye care event. Traditionally held in New York City, its move to Orlando, Florida, and new February dates (Feb. 19–22, 2025) leave March wide open for a fresh chapter in eyewear showcases. At the heart of this transition is The LOFT, the long-standing luxury independent eyewear show, which now faces the challenge of standing alone without VEE’s draw.

As The LOFT adapts to the new dynamic, it will compete with two new shows debuting in NYC:

The Frame Affair
Hosted at The Shed, this event promises a redefinition of luxury eyewear exhibitions. Featuring visionary independent brands, The Frame Affair pairs innovative designs with immersive storytelling and art exhibits by local artists. Upscale cuisine and the debut of The Golden Eye Awards, celebrating excellence across five categories, will add to its allure. With IMAGINEM magazine as the exclusive media sponsor, The Frame Affair positions itself as a must-see event steps away from The LOFT.

The EYE-CON
Dubbed “The Other Eyewear Show,” EYE-CON will take place at The Glass House, offering designers a blend of a show floor and private suites. Its location, distant from The LOFT and The Frame Affair, adds a unique dimension to the competition.

An Industry in Flux
The LOFT has partnered with luxury giants Kering and Thelios to launch New York Eyewear Design Week, shifting focus toward global luxury brands.

Optik Magazine will be on-site to deliver firsthand insights. March 2025 will undoubtedly set the tone for NYC’s eyewear future. Stay tuned!

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